Social Follow Up capitalizes on the amazing potential of – you guessed it – social media. Social media has grown into one of the biggest marketing machines in the world over the last several years. According to Statista, Facebook boasts over 7 billion monthly users in 2020, more than double its users as of 2012. Sprout reports that Instagram, one of Facebook’s most popular offshoots, has around 1 billion users, including 37% of U.S. adults. 70% of people access social media every day, and 43% visit multiple times. In fact, some people will spend up to 4 hours a day on Facebook or Instagram alone! Mobile access is also more relevant than ever, with 84% of social media users accessing it via their phones.