First, we include a link to your website on your direct mailer. When a user heads to your website, they’ll receive a “cookie” via Google that will track their web activity. These cookies will enable your ads to follow them around the web to various sites that they visit. This process – which we call retargeting – has a proven success rate in a number of studies. Website visitors who are retargeted are 70% more likely to convert. With retargeting, the percentage of users who return and complete the conversion increases to 26%. And in one study, retargeted ads led to a 726% increase in site visitation over just four weeks! Our business might be direct mail, but there’s no denying the power of online marketing in today’s world. We’re here to harness the power of the Internet and help you every step of the way.